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Let us describe branding, its benefits and how properly branding your business can increase your chances of success. In the age of the Internet anyone can set up shop using a cookie cutter website for a few hundred dollars, sometime less. Creating your own brand will set you apart from the rest.Essentially branding involves the image of your business. Branding actually goes beyond image to include style, logos, emblems and the perception of quality you intent to convey to your customers. The image should suggests positive values such as quality products and excellent services as well as reliability and soundness. Branding helps to describe your business and how you differ from your competition. In fact, distinguishing your business from the competition is the primary goal of branding. Once you have distinguished yourself from the pact, advertising and promoting your business can have a better impact by being more targeted and effective.The success of your business can often be based on your ability to create your brand. Proper branding can greatly increase your level of success. Factors including your website, your marketing efforts and other aspects of your business create your company’s identity. Most consumers rely on a corporation’s image when deciding where to spend their money. Purchases often are motivated based on emotions. Irregardless of size or structure, all businesses can usually benefit from the use of a well conceived brand. The very success of smaller businesses, whether brick and mortar or online, may depend upon the use of good branding methods. The brand could be the deal maker. Proper branding suggests experience and professionalism. This can also level the playing field between competing businesses despite size or tenure, particularly when conducting business online.Building a brand enhances the confidence of the online business owner. Branding affects customer trust and loyalty as well. Branding can give a solid, consistent image to your business. It gives your business credibility and can sets proper expectations with your customers. Branding can be incorporated into promotional campaigns using business cards, flyers and newsletter. Branding can also be used on premiums items like t-shirts, ink pens, coffee mugs and other goods. These items increase your brand’s visibility and remind customers of your brand even when not actually conducting business with you. This gives your business brand equity with your customers. Likewise, a brand is considered to be an asset. Successful franchises and existing business are usually sold for a much higher price than generic businesses offering the same products and services. Customers usually think as much about who they are buying from as what they are buying. Combine branding with consistance, good quality products and top notch service and customers will keep coming back for more.Branding is trully your customers’ perception of your business and can be like a promise or a pledge you make to your customers. When you want to create a brand you want the customer to know you are the best, provide quality goods and services and have something more to offer than your competition. Your goals is to create loyalty and trust. To that end, your customers need to be educated on the benefits of your products and services. This step is critical in establishing your brand. It is helpful to identify the features of your products and what benefits they provide. The features that offer the greatest benefits should be emphasized and the subject of your marketing campaigns.It is important to know what the customers think about your business. Customers may have negative feelings about your business because of bad experiences with your website, your customer service or your products. Other customers may fear making purchases online.Using surveys and questionnaires can identify exactly what is good or bad about your operation and can provide a clear understanding of your business from the customer’s point of view. You can learn what your reputation is with the consumer and what they feel about the quality and value of your products. Their experience dealing with customer service, your website and other issues could be disclosed by the surveys or solicited comments.Creating a brand based on customer input can be very beneficial. This is especially true if you implement changes based on customer feedback. The customer then gets a sense of ownership. It also demostrate empathy on the part of the business owner, giving your business a more human quality though all dealings may have been handled electronically. It is natural to stick with a company and products when you are satisfied and pleased. This results in repeat business and a better chance for overall success. Your customer base can be considered as your target audience when it comes to branding your business. If you do not know and understand the audience you are targeting then you can not brand your products and services based on their needs and wishes. Your audience is the targeted customers you are hoping to reach to purchase your products and services. To define your target audience you may need to look at factors such as gender, age, geographical regions, income and demographics. The age of an audience must be considered when branding your business. A younger crowd may want to see a brand that is vibrant, hip and current. When your audience is older they may be looking for a brand displaying status, sophistication, and professionalism. Gender of an audience is an issue if you are selling clothing, hats, jewelry or other such items. Income is something to think about when considering an audience and developing a brand. You cannot sell very expensive luxury items to a working class audience. People with high incomes do not usually consider purchasing cheap goods.There are many things about your audience that you must know when creating a brand. If you do not have a clear understanding of your target audience then you will likely fail. It is important to define your audience as narrowly as possible. The more you can narrow down your audience the more your brand will separate you from the competition. This means you will have less competition and a greater share of the customer’s dollars coming to you.Branding for your targeted audience will allow you to be more successful and develop longer lasting relationships with your customers. Targeting the wrong audience can spell disaster for your business.When ever possible, brand your business to better reach your target audience and to create your own special niche.

Recipients of home health care in Illinois have certain inalienable rights of privacy guaranteed by the Privacy Act of 1974. Agencies who provide home health care and participate in Medicare and Medicaid programs are required by law to do a complete assessment of your current health status, which includes information which can be used to indicate your progress towards your goals. Home health agencies must use the OASIS – the Outcome and Assessment Information Set to evaluate your health. And to accomplish this, the agency must obtain information from you. This information will be used by the HCFA (Health Care Financing Administration, the government’s Medicare and Medicaid agency) to ensure that your agency meets quality standards, and administers its patients appropriate care. As a patient, you have the right to refuse to provide information to assess your agency. If you choose to provide information for the assessment, it is then protected by the Federal Privacy Act of 1974 and the HHA OASIS – the Home Health Agency Outcome and Assessment Information Set records system. You always have the right to examine, review, copy, and request corrections of your information in the HHA OASIS records system.The information which is collected will be used for a number of purposes. In the first place, it can support litigation which involves the Health Care Financing Administration, as well as support requests by constituents to Congressional representatives. The information is also used to support policy, regulatory, and reimbursement functions performed by the Health Care Financing Administration and by home health care providing agencies. The information is also used to study the quality and effectiveness of care which is provided by agencies providing home healthcare in Illinois. Assessments based on this information are used to survey and certify Medicare and Medicaid agencies; and they enable regulators to provide these agencies with data to improve the quality of their patient care. The information is also used to develop, validate, and refine the system under which Medicare disburses payments; and for health care payment related projects. It also supports the research and evaluation of epidemiological projects which relate to the prevention of disability and disease; or which maintain or restore health.The Health Care Financing Administration can release your information without your consent, but recipients of this information must agree in writing to continue the confidentiality of your information. Release of your health and independent retirement living information is permitted only to the Federal Department of Justice for litigation involving the Health Care Financing Administration; to agencies to assist them in improving their services; to state governmental agencies for evaluating the cost and effectiveness of state services; to congressional offices responding to constituent inquiries, made at the constituents’ written request; and to individuals and organizations researching epidemiological projects relating to disease or disability prevention. While you, the patient, are under no obligation to provide information on the OASIS (the government cannot instruct the agency to refuse you its services), nonetheless incomplete or invalid information can cause payment errors, and make it more difficult to determine whether the agency is providing you with quality service.

Everyone is attacking the insurance companies and rightfully so. They have been asking for it every time they come up with another excuse to deny someone the care they need. They’ve become the evil in the industry when they put a policy in place to deny, deny, deny until the people who are entitled finally give up filling out form after form.Of course, the American people are looking to the president to solve the problem. It doesn’t look as if the problem is anywhere close to being solved. In 2008, Obama said that making the American people buy their own insurance is like requiring the homeless to buy homes. In 2010, just two years later, the Patient Protection and Affordable Care Act he enacted did that very thing and in 2012 it was upheld by the Supreme Court even though it was immediately challenged by a majority of the States in the U.S.In all of this turmoil, I don’t hear too many people complaining about the cost of health care itself. I’m not saying I don’t hear people complaining at all. I’m saying that the squeaky wheel gets the attention and the squeaky wheel in all this is the complaint about insurance companies and what the president can do. Health care costs itself could use a little more attention.When a visit to the ER for a broken wrist costs a thousand dollars, I think we’re talking about a health care system that is literally running away itself unchecked. Walk into a hospital and look on the wall for a menu, a price list or anything that other businesses are required to provide. You won’t walk into a restaurant and order before knowing what the cost will be. Why can the hospital get away with it?So, you can’t control the insurance companies and you can’t control the mess the government is making. How about take matters in your own hands and start cutting health care costs yourself? It’s not that hard. All you need to know is that the options are available and be willing to use them.First of all, cut down on the trips you make to the hospital or the doctor’s office. This does not apply to people who have ongoing conditions that require frequent doctor’s office visits. If that doesn’t apply to you, then by all means be your own doctor.If you have a symptom, look it up on the internet. Go to the credible sites that offer solid advice. Webmd is at the top of my list. But, you should also look at a few others. Just like you might get a second or third opinion on serious medical conditions, go to several different sites and make sure they are all giving the same advice. Mayoclinic, Medicinenet and Healthline are some others that have articles written by doctors and you just might find the information you need.Remember though, if you take your health care into your own hands, you are responsible for following the advice the right way and using your own discretion if you happen to have a condition that precludes you from taking said advice. In a legal slap happy world, people love putting blame on others when they really only have themselves to blame. Quit being part of the problem, looking for that easy paycheck, and become part of the solution.Cutting down on hospital or doctor’s office visits also means that you need to stock up on certain supplies and have them in your house or in your car at all times. Make yourself a kit of common medical items that you might possibly need for non-emergency situations. Bandaids, gauze, tape, peroxide, wound cleaners and anything else that you can imagine that will make your kit complete. Make a smaller kit of only the essentials for your pocketbook or book bag.If there is a symptom that doesn’t require emergency attention and you have tried to look it up or you are unsure of what to do, go to a clinic. That’s why they are there. Clinics offer low cost solutions to getting medical advice. But you might get offered a prescription or a treatment that you can’t afford. Don’t hesitate to ask for alternatives. You’d be surprised how effective alternative health care treatments can be.In the case that a trip to the hospital or the doctor’s office is necessary, there are still great ways to cut down on health care costs. The first thing you need to know is that health care does not have to cost as much as it does. Keep in mind that it’s a business. The insurance companies look at it like a business. The doctors and the hospitals run it like a business. So, treat it like a business!If you have to go to the hospital, challenge the bill when you get it. Take it to the business office and negotiate it down. There is a sizable margin of wiggle room and you have every right to ask for it. Most of the time, you’ll get a reduced cost without even an argument. When they do argue, don’t take “no” for an answer. Climb the ladder of supervisors until you get to the decision maker. You will find that behind the closed doors is a much nicer person willing to give you a highly reduced hospital bill.If you require surgery, treatment or any health care that will be set in the future, negotiate the bill upfront. Just like negotiating the hospital bill that you’ve already received, you can negotiate future health care costs as well. Climb the ladder to the decision maker and ask them what they can do for you. If insurance companies can get discounts of up to forty percent, then why shouldn’t you be entitled to the same?Insurance companies aren’t designed with you in mind. They are money-making factories put in place to take your money and hope that they never have to pay. Looking to the government for the solution really isn’t doing anyone any good. When the government is required to find a solution, they have to find one that fits all shapes and sizes for all of its constituents. A task that is nearly impossible.Take matters in your hands when you can and make sure you follow through when you make that decision. You just might live longer anyway. After all, you should be able to figure out what’s best for you and possibly keep yourself out of the hospital or the doctor’s office altogether.

We live in a highly sophisticated world where everything is almost achievable. There would probably have been no changes between the world of today and that of three centuries ago if necessity and serendipitous discoveries had not driven men to achieve great things. Science and technology have had huge positive effects on every society. The world today has gone digital, even human thought. Our world has been reduced to a global village and is better for it.The benefits of science and technology far outweigh every perceived shortcoming. Some of the biggest effects of technology are in the area of communication; through the internet and mobile phones. There is advancement of communication and expansions of economic commerce. Today we hear of information and communication technology (ICT). Any institution worth its name must have it in place to be really outstanding. Information technology has become boosted in today’s generation; from the field of communication, business, education, and down to the entertainment industry. Through information technology, work performances are boosted with less effort and greater productivity by using various operations. Without computers or the internet, it will be difficult for people all over the world to get their questions answered. One may use the internet to locate a wealth of information with which to answer an essay question that may have been assigned at school, communicate with people, conduct transactions, access news, buy and advertise goods. The list is endless.The advancement of Science and technology allow mass communication today so that we not only have the television, radio and newspaper, but even mobile phones which renders a multipurpose service; from long distance calls, listening to radio and music, playing games, taking pictures, recording voice and video, and browsing the internet. The benefits we obtain as a result of services from ICT have become widespread in our generation today. It improves the productive level of individuals and workers because People’s knowledge of life beyond the area they lived in is now unlimited. This idea of mass communication also profoundly affects politics as leaders now have many ways they talk directly to the people. Apart from going on air to use radio or television, politicians resort to the social media for some of their political comments and campaign. Information about protests and revolutions are being circulated online, especially through social media. This has caused political upheavals and resulted in change of government in most countries today.Furthermore, current global issues are much more accessible to the public. Communication has been brought also to the next level because one can find new ways to be able to communicate with loved ones at home.Science and technology expand society’s knowledge. Science helps humans gain increased understanding of how the world works, while technology helps scientists make these discoveries. Learning has maximized because of different media that are being developed which are all interactive and which bring learning experiences to the next level. Businesses have grown and expanded because of breakthroughs in advertising.Modern technology has changed the way many companies produce their goods and handle their business. The idea and use of video and web conferencing, for instance, has helped companies remove geographical barriers and given them the opportunity to reach out to employees and clients through out the world. In today’s economy, it has helped companies reduce the cost and inconveniences of travelling, allowing them to meet as often as they could like without having to worry about finding the budget to settle it. Modern technology helps companies reduce their carbon footprint and become green due to the fact that almost anything can be done from a computer.There have been advances in medical care through the development of science and technology. Advances in medical technology have contributed immensely in extending the life span of people. People with disabilities or health problems are now more and more able to live closer to normal lives. This is because science contributes to developing medications to enhance health as well as technology such as mobile chairs and even electronics that monitor current body levels. Most devices used by the physically challenged people are customized and user friendly.Science and technology increase road safety. Nowadays, law enforcement officers use Laser technology to detect when automobiles are exceeding speed limits. Technology has led to the development of modern machines such as cars and motorcycles which allow us to be mobile and travel freely and airplanes which travel at a supersonic speed.Another machine, the air- conditioner, provides cool comfort, especially during hot weather. In offices where dress codes exist, people can afford to wear suits without being worried about the weather. It guarantees convenience even when the climate says otherwise.Moreover, present day factories have modern facilities like machines and soft ware that facilitate production. These machines work with greater speed and perfection incomparable with human skills. These machines have enabled markets to have surplus products all over the world. For the soft ware, they make it possible for machines to be programmed, for production to be regulated, to monitor the progress being recorded and so on.Modern technology indeed has been great. For third world countries, however, it has been challenging, especially the area of production. Only consuming and not been able to manufacture does not favour any country when it comes to balance of trade. The most sensitive parts of technology are the theoretical or conceptual parts and technical parts. These are the backbone of technological development anywhere in the world. Without the ideas, there will not be technology. Third world counties need to go back to the basics, that is, to the primitive. There must be meeting ground for tradition and modern technological invention. Third world countries engage in import substitution strategy where they import half finished goods and complete the tail end of the production process domestically. Third world countries started wrongly. They started with climbing the ladder from the top which is very wrong and difficult. They thought that being able to purchase and operate modern technological products qualifies for advancement in science and technological development. This makes third world countries to be a dependent system because working in the factories are routine work and this inevitably links to the issue of the idea of technology transfer. They should seek for technological transfer, but the problem is that no nation is ready to transfer her hard earned technological knowledge to any other nation for some certain reasons which drive nations into competition; world politics and economic prowess. That is the struggle to lead or dominate other nations technologically, economically and politically. Be the first to invent new gadgets and latest electronics including those used in modern warfare, use other nations as market for finished goods, and to have a strong voice and be able to influence other countries. They should consider embarking on technological espionage so as to acquire the rudiments for technological development if they must liberate themselves from the shackles of technological domination.In conclusion, it’s not until third world countries begin to put embargo on the importation of certain electronics and mechanical goods that the necessity to be creative would replace the habit of consuming foreign products. Countries like Thailand, Burma, Brazil, and South Africa and so on, should be emulated. These countries experienced colonialism yet they did not allow it to overwhelm their creative prowess. Industry and determination saw them emerge as economic giants in the world today. Third world countries should emulate them by carrying out proper feasibility studies to ascertain which technology will suit their country; giving more financial boost to this area, training people to become experts; motivating and encouraging individuals who are naturally endowed and technologically inclined to display their bests of talents. These measures if strictly adhered to will go a long way to help the advancement of these countries in the area of science and technology. If these countries must achieve greatness before the next decade, they have to make conscious and unrelenting efforts. The time starts now! The more they delay, the more backward they become.