Have you tried to buy a new mattress online before BedFurnitureWorld.co.uk ? It’s the same as ordering a meal in a hotel by looking at its menu, but not tasting it. In the age of internet shopping and the convenience it offers, finding the right bed for you from the comfort of home is a common quest.

Imagine trying to choose something for which you are going to spend one third of your entire life, without ever having a seat test. Right? Not necessarily. Online bed retailers turned this risky enterprise into a choreography with detailed descriptions of products, customer reviews and sometimes virtual reality in order to simulate the experience.

The first thing to hit you is the confusion of choice. Memory foam is available in many different forms: innerspring, latex and hybrid. Each of these mattresses promises to give you the best night’s rest. There are other features as well, like eco-friendly fabrics and cooling technology. As you dig into the details, like firmness ratings and size dimensions for your living area, complexity grows.

How do you crack the code of all these options? Avoid diving without a guide. Do some research. The reviews and ratings you find online will give you the inside scoop on whether or not a mattress is as good as it claims to be.

Comparison of prices is also a crucial step. It is often cheaper to buy a new bed online, as the overhead of online stores are lower than those in brick-and-mortar shops. The cheapest price doesn’t guarantee the best deal. It is important to understand the warranties, returns policies and other offers.

Beware tricky terminologies. Some people may feel like they’re sinking into soft mud, while others might imagine a cloud. Knowing your body is key. Are you side sleeper who needs extra cushioning in your hips, or are you an upright sleeper that prefers firmness? Or is your back in need of the firmness and support that a solid mattress can provide?

You are presented with suggestions, or even algorithms, which promise to match you up to the ideal model based upon your sleep patterns and physical quirks. Let’s face it, online tools often seem to know your preferences for sleep better than your pillow.

Shipping and setting up is yet another stage where dreams can collide with realities. While some sellers deliver the mattress to the desired spot with white gloves, others drop the box at your door and leave it for you to unfold. This can change the experience of receiving a mattress.

Customization is often the most exciting part. Oh, how wonderful it is not to be standard! Selecting the various layers for your mattress feels like an adult version of “Build-a-Bear”.

Then comes the waiting–a mix of excitement and dread. Is it going to be as great as you imagined? When it arrives, be patient. It takes about a week to break it in.

Look for the bright side? Many online bed sellers offer trial periods. This allows you to return your bed if its not the right fit.

Online shopping for mattresses isn’t about convenience anymore. It’s all about the shift from traditional buying paradigms. It brings a new level of choice, freedom and confusion to an otherwise significant investment. If you take a smart approach, it isn’t difficult to find your way through the maze.